Mijia Toothbrush: Innovative Packaging Design

Revolutionizing the Way We Present Electric Toothbrushes

When it comes to packaging design, Xiaomi never fails to impress. Their latest creation, the Mijia Toothbrush, showcases their commitment to innovation and aesthetics. Designed by the talented team at Xiaomi, this packaging sets a new standard for how electric toothbrushes are presented.

The Mijia Toothbrush gift set features an outer box design that is inspired by the appearance of the product itself. The packaging utilizes a unique blue bas-relief technique, highlighting the elegant industrial design of the toothbrush. This attention to detail creates a visually stunning package that is sure to catch the eye of consumers.

What sets the Mijia Toothbrush packaging apart is the use of high UV lines to emphasize the excellent and elegant industrial design of the product. These lines add a touch of sophistication and depth to the overall packaging, making it stand out from other toothbrushes on the market.

Measuring at Width252mm x Depth43.5mm x Height241mm, the Mijia Toothbrush packaging is not only visually appealing but also practical and functional. It provides ample space for the toothbrush, a travel charging box, and brush head accessories, making it the perfect gift set for any occasion.

The color scheme of the packaging is carefully chosen to match the overall hue of the product - a soothing light blue. This creates a sense of harmony and unity between the toothbrush and its packaging. Additionally, the graphic part of the packaging adds a protruding process effect, giving the surface pattern of the product a three-dimensional appearance.

Creating a new look for the young generation was a challenge that the design team at Xiaomi successfully overcame. With the Mijia Toothbrush packaging, they have managed to capture the attention of customers and create a unique and memorable experience.

The Mijia Toothbrush packaging project started in February 2020 in Beijing and was completed in May of the same year. The team conducted extensive research to ensure that the packaging would attract customer attention in stores, considering the competitive market for electronic toothbrushes.

As with all Xiaomi designs, the Mijia Toothbrush packaging is protected by copyright, with all rights belonging to Xiaomi. The intellectual property and copyright credits for the visual content of this design go to Creative Director Lu Chen and Graphic Designer Dijing Wang.

Recognized for its exceptional design, the Mijia Toothbrush packaging was awarded the Iron A' Design Award in 2021. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Mijia Toothbrush packaging stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.